Our 2020 collection was launched through a digital animation made in collaboration with studio WireFrame. WireFrame is an architectural animation and visualisation studio based in London. It’s founders, Uday Berry and Lucca Ferrarese, look to film and architecture as settings with which to create narratives.
Conceived over the first six months of the pandemic, this release was a result of the brand’s founder, Jehanara Knowles, taking inspiration from her personal experiences during lockdown and drawing on the values which took precedence during these challenging times: nostalgia, familiarity and comfort. As she normally splits her time between London and New Delhi (from where she draws most of her creative stimulus), lockdown meant she stayed in the UK and, through seeing others, as well as herself, craving for connection and security, she decided to go back to basics in drawing up these new creations.
Working remotely, and in digital communication with the artisans she collaborates with in India, Knowles designed a range of furniture, textiles and ceramics using 100% natural materials.
Showcasing a variety of skillsets and traditional Indian crafts, this collection also helped to support creative communities within the country, who have been suffering as a result of the pandemic. Losing regular income and struggling to continue their work, this has been vital in the preservation of such crafts.